Revolutionizing the Ride!
Designing a smarter, more connected motorcycle experience
TVS Connect is a connected mobility app that gathers and translates motor-vehicle data and translates it into usable information empowering riders to improve and optimise their on-road performance. It also acts as a service platform reminding riders about and allowing them to call on roadside assistance and schedule maintenance checkups.
Companies
Extentia IT Parent
TVS Motor Company Client
My Role
User Interviews
Information Architecture
Wireframes
Product Concept
MVP Definition
Stakeholder Management
Collaboration
Visual Designer
Engineering
Business Analyst
TVS Digital Transformation
TVS Apache Brand
Platform
Native Mobile App
Problem
From bikers we learnt
Inspired by MotoGP and F1, they wish for a strava/garmin equivalent for biking.
From TVS engineers we learnt
More ride metrics can be made accessible to riders.
gearshift data, clutch usage, deceleration/acceleration metrics.
Hypothesis
By bringing relevant bike metrics to bikers, we create a novel riding experience inspired by their biggest racing heros.
If
users get access to motorcycle metrics
Then
they will engage differently and be more immersed
Because
it brings them a step closer to a Moto GP-like experience
User-Centric Goal
Inspire riders to ride to their fullest through an extended, enhanced, digital experience.
Impact measurement metrics.
% of app downloads
% of active users
% of users who regularly track rides
% of users who return to use the social feature
Research Methodologies
Rider interviews (8)
Expert interviews (2)
Desk research
Competitor analysis
Feature benchmarking
Laying the foundation
Collaborators
Design
Development
Engineering
Creating real-world competition with other riders
Leaderboard
Designed, developed and delivered.
A digital presence established.
The project kickstarted TVS's B2C digital transformation journey and became a foundational template for future builds such as their Marvel tie-up for the special edition endgame launch campaign.
Retrospective
The project could have been executed better. Focussing on simplicity and a single job well done.
Collaborating at a strategic level builds strong foundations.
Knowing only design is not enough. Learning the basics of business and development processes is integral to success.
Less is more. Simplicity enhances clarity, making experiences more intuitive and impactful.
Thank you for scrolling.
Write to me at rohitgole@gmail.com